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Projects

Case studies from 6+ years building API products, developer platforms, and cloud infrastructure.

Jan 2026

MCP Driving 30% of Signups

SE RankingSenior Technical Product Manager - API

I shipped the first MCP server in the SEO space, then pivoted it local→remote and subscription→pay-as-you-go. Now ~30% of signups.

apiai-ml0-to-1gtmpmf
Nov 2025

AI Shift in SEO

SE RankingSenior Technical Product Manager - API

Launched an AI Search (AEO) data product as SEO shifted to LLMs. ~20% of customers drove ~50% of new revenue in its first 2 months.

apiai-ml0-to-1gtmb2b
Aug 2025

Repricing to Create a Business

SE RankingSenior Technical Product Manager - API

Raised the base price ~50% and restructured into self-serve tiers + usage add-ons — turning a cheap API into a real business.

apipmfb2bdatavalidation
Jun 2025

B2B SEO API: Ship in Under 2 Months

SE RankingSenior Technical Product Manager - API

Shipped SE Ranking's enterprise Data API from scratch in under 2 months — customer-led, self-service trials, POC→paid.

api0-to-1gtmb2b
Jun 2024

Fortune 500 Architecture Migration

EventbriteSenior Product Manager - Platform Engineering

Led Eventbrite's monorepo→polyrepo shift: 2→40 teams (90% adoption) with independent, unblocked deployments.

platformdevexcloudb2b
Jan 2024

Repo Provisioning in 30 Minutes

EventbriteSenior Product Manager - Platform Engineering

Built a self-service repo-provisioning platform at Eventbrite: 2 weeks → 30 min (99% faster) for 150 engineers.

platformdevexcloud0-to-1
Aug 2023

60% More Releases

GetirTechnical Product Manager

Implemented ArgoCD/Flux GitOps at Getir. Deploys went hours → 5 min and releases +60%.

platformdevexcloud
Mar 2023

Implemented IDP for Faster Onboarding

GetirTechnical Product Manager

Built Getir's internal developer platform on Backstage from scratch. 200 engineers; new-hire onboarding 3x faster (60→20 days).

platformdevex0-to-1
Apr 2022

Twilio Video Needed a New Mindset for Growth

TwilioProduct Manager - Video

Twilio's Video business unit had stalled post-pandemic. I helped build Twilio Live — a dedicated tool for the new streaming market — to reignite growth and keep our biggest customers engaged (~$200K MRR).

apib2b0-to-1gtmvalidation
May 2021

Opened the US Market Post-Pandemic

StayforlongProduct Manager

Led Stayforlong's launch into the US as travel reopened — the new market reached 20% of company revenue within 2 months.

gtm0-to-1validationb2b